INDIANAPOLIS–The Indiana Fever says they are entering the 2025 WNBA season with a renewed sense of confidence and a newC, “Now You Know.” 

Players like Caitlin Clark, Kelsey Mitchell, and Aliyah Boston say they are determined to rewrite women’s basketball history and redefine the culture of women’s sports. 

“Indiana and basketball have always been synonymous; it’s ingrained into our DNA and much of the sport’s history stems from our backyard. This campaign is a nod to the fans, including our long-time supporters and those who are new to Fever, who show up and support this team in a record-breaking fashion,” said Fever AVP of Marketing Shayna Sangster. “On the heels of a record-setting season that captured the world’s attention, the ‘Now You Know’ campaign amplifies the cultural and basketball influence of our franchise, while also driving our ambition for more. We are excited to celebrate our players and fans throughout the upcoming season and to continue being a torchbearer for our sport.” 

The Fever also started their training camp on Sunday April 27. After practice on April 28, several players addressed the media, including Clark. She said she spent most of her offseason working on getting stronger. 

“I certainly feel a lot stronger. I’m a pretty self aware person. I knew that was going to be a huge person. It’s going to help me offensively and defensively. It’s also going to help me not get as tired throughout games,” said Clark. “I’m just ready to compete again.” 

Her Coach Stephanie White believes player-led teams are the best led teams. 

“The ability to hold one another accountable, to be held accountable and to give grace is so important. We have five returning players. Everybody else is new. Want to be able to give grace to each other with accountability,” said White. 

The Fever made the postseason last year for the first time since 2016 and lost to the Connecticut Sun. Also last year, Clark was a WNBA All-Star, the league’s Rookie of the Year, and the WNBA’s assists leader.